To celebrate GEHAG's 100th anniversary, Vonovia hosted a summer reception at Bruno Taut's Waldsiedlung Zehlendorf , designed as an informative journey through the history of the housing company and a tribute to the iconic architecture of "Neues Bauen" and its architect, Bruno Taut. The visual communication of the event ties in with Bruno Taut's architecture. Based on four illustrations of the house facades, the design playfully picks up on the architectual elements.
The aim was to create a graphic design that was in keeping with the estate's appearance while at the same time translating it into the 21st century. In addition to communication products such as invitations, bookmarks and packaging, 10 information panels on the history of GEHAG were designed. The project will be continued in other GEHAG/Vonivia properties in the coming months.