Wormser Teppiche is a family-run business since 1945 dealing with a collection of antique caucasian rugs. In 2024, Wormser had its gallery showrooms in Nuremberg renovated by architect Oliver Kruse and reopened in March that year with an exhibition and a brand new digital presence, including an Instagram channel.
The posts vary between fullview rugs, details, interior and quotations. The colours used are Wormser colours, beige and bordeaux. The name of the gallery, ‘Wormser Teppiche’, is consistently written in the serif font Caslon, while other typographic elements are kept purely in the sans serif font Avenir, creating a clean, informative and elegant look that conveys the enormous cultural, historical and aesthetic value of these rugs.