Based on the Seng Collection, VILLA presents changing exhibitions of works by Franz Erhard Walther from the late 1950s and early 1960s, supplemented by loans from the Franz Erhard Walther Foundation and other lenders.

Already an established art institution, the addition of a social media presence offers:

• Visual Storytelling: Instagram is a visual platform where VILLA can share its content through images and videos.
• Audience targeting: Instagram offers features such as hashtags, location tagging and audience targeting to reach specific and new audiences.
• Community building: By interacting with followers and sharing user-created content, VILLA builds its own community and network.