Dynamic, elegant and with a drive to develop - these are the objectives of the logo design for Julia Wahren's psychological counselling practice. Her work is about developing your potential, overcoming our usual limitations and discovering what we already have within us.
For the logo design, I visualised this process. With a distinctive thick circle representing our usual boundaries, the thin lines develop from the inside out, overcoming this boundary and leading with momentum into the distance. The colours have been chosen to be striking, yet soothing. Cream vanilla in three shades is the perfect background for the deep blue, creating a clear contrast. The addition of a green-yellow gives the colour palette a fresh and modern look and feel.
