ARTPRESS – Ute Weingarten

Social Media Appearance

Oct 2023

ARTPRESS – Ute Weingarten

ARTPRESS is a Berlin-based communications agency specialising in art, architecture, design, music and photography. ARTPRESS' core competencies are strategic consulting, international networking and positioning of content to achieve targeted results. I have been supporting ARTPRESS as a graphic designer since August 2023.

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To maintain a contemporary and unique look in the ever-changing cultural landscape, I worked on an updated visual identity for ARTPRESS' social media channels. Using clean edges and strong colours, the aim was to create a modern and cool look. The result is a variation of the ARTPRESS logo. Coral and blue, the colours of ARTPRESS, create a geometric play, embedding the agency's initials.

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Press releases | Press Kits

Aug 2023 – ongoing

ARTPRESS works for a wide range of clients, from art institutions and museums to festivals and companies. As the agency's graphic designer, I'm responsible for designing all visual communications, including press releases and kits. Working with different clients gives me the opportunity to explore different design styles. Each press release represents the client's identity as well as the theme of the event or exhibition.

With an emphasis on immediate understanding of all relevant information, I aim to make each design instantly recognisable - increasing press and audience attention to the event.