THINKING PIT

Sep 2022 – Jan 2023 | Graduation Project

THINKING PIT is a workshop on the positive Future of Tourism. The participants use drawing, thought-collection, reflection, and fantasy to explore their values in tourism, learn about the concept of Positive Impact Tourism (PIT) and finally create their own PIT future scenario. The aim is to enable a shift from a passive consumer to an active (re)designer of our tomorrow. With each workshop another possible future is created, adding to a growing archive of future screnarios. Find out more on thinking-pit.com.

THINKING PIT – A workshop on the positive Future of Tourism
Modular workshop set-up

For me, it was important to create a strong visual identity for the Workshop, that works coherent throughout the whole project – ranging from the installationstructure itself to the website and booklets. I created a custom version of ITC Avant Garde Gothic Pro for chapter headlines – emphasising on straight lines, yet surprises.The serif font Museo Slab provides contrast to the headlines. The colour pallet consists of three tones of orange (apricot, dirty orange, red-orange), used in illustrations, and a dim grey, used for text and headlines. The hand-drawn aesthetics of the scenario animations refer back to the collective drawing at the end of the workshop.

To be able to host the workshop in multiple locations, I created a modular structure made from pipes and connection pieces. The textile banners, fixed with clips, are easily removable and rolled up.  Highlighting the corner pieces in orange, the colour choices are coherent to the visual identity of THINKING PIT.

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